As a freelance solicitor you effectively need to demonstrate your skills and experience to potential clients in a way that makes you stand out and get noticed. Social media and networking is a necessary tool to increase your online presence. This guide will explain what you need to consider when setting up an online business profile, such as LinkedIn.
Stand out from the crowd
You want your profile to attract potential clients. Your profile needs to be professional but also interesting to attract people to look at your C.V. Your profile photo should be clear and professional. The headline of your profile is something that you should use to grab people's attention and must be well-written so you stand out from the crowd. State what you do, the types of clients you work for and evidence of your experience and expertise. Proofread your profile carefully before uploading- a poorly written profile will mean clients are less likely to contact you.
Highlight your strengths
The main body of your profile needs to highlight relevant experience and skills. You need to begin with a summary covering your current work situation and some examples of work successes. This is like a mini interview and you want to sell yourself- summarise qualities about your work and work ethic that is relevant and discuss relevant education and qualifications. You should highlight your unique qualities and emphasise what makes you good at your work. With your educational experience, you generally want to focus on aspects that are relevant to the type of roles you are pursing and to leave out those that are no longer relevant.
Honesty is the best policy
"Tell a lie once and all your truths become questionable". However tempted you are do not lie or exaggerate on your professional profile. You need to be honest about your skills and also your experience. Highlight the important points of your work history and make sure you address any gaps in an honest and open way. Do not try to ignore them since future clients will notice them and wonder why you are ignoring them. Any career gaps should be briefly covered with a summary but you should also highlight any relevant skills or experience that you may have gained during the time in another role, even if it is not work related. Gaining recommendations and endorsements from other users in your network can strengthen your profile but again make sure these are honest recommendations from people who are in a position to know your work.
Keep things fresh
Once you have a profile set up you should check and update it regularly. As a freelancer, your work can fluctuate and having an up-to-date profile helps maintain an online presence attracting future work. Ensure any new skills or qualifications are added as relevant as well as any new clients you are working for or projects you have become involved with. Linking with new clients will also open your profile up to their contacts and increase your exposure.
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